Athlon sports
Privacy Policy
Last Updated: May
25, 2018
1.
Overview
We have developed this Privacy
Policy to inform you how we collect data through our Services, how we use the
collected data, and a user’s rights with respect to the collected data. This Privacy Policy is binding on all those
who access, visit and/or use our Services, whether acting as an individual or
on behalf of an entity, including you and all persons, entities, or digital
engines of any kind that harvest, crawl, index, scrape, spider, or mine digital
content by an automated or manual process or otherwise (collectively, “user,”
“you,” or “your”).
Please
read this Privacy Policy carefully.
If you do not agree to be bound by this Privacy
Policy, then do not access or use any of our Services. By accessing and/or using a Service, you
accept and agree to be bound by this Privacy
Policy and our Terms of Use [https://policies.athlonsports.com/user-agreement], which is hereby incorporated by
reference.
2.
Information we collect from
you and how we collect it
Information We
Collect. We
collect information about your use of our Service, including but not limited
to: your online behavior, your Internet connections, mobile, or other device computer
equipment, as well as the site(s), application(s), destination(s), and/or
service(s) visited before using or accessing the Services, and after leaving
the Services, along with your time of visits, content viewed, ads viewed, and other
similar information about traffic and usage, as you navigate to, through, and away from our website(s), including other clickstream
data. This is “Non-Personal Data,” which does not directly, personally
identify you.
We
also use “cookies” to enhance your use of our Services. A cookie is information either temporarily or
permanently stored in a file on your computer. You can set your browser to reject cookies,
but that may limit your use of some convenient features of our Service(s). For more information on cookies and how our
Services use cookies, please see our Cookie
Notification [https://policies.athlonsports.com/cookie-policy].
Information You Provide,
Directly and Indirectly. You
may register to use our Services, set up an account, enter a sweepstakes or
contest, complete a survey, make a payment, subscribe to our Services, or
respond to communications (e.g., surveys, polls, requests for feedback). We will collect the information you provide to
us. This may include your IP address, first and last name(s),
demographic information, mailing address, e-mail address, phone number, credit
card number, and any other information you provide to us. Such information may also include the geographic
location of you and/or your computer, mobile or other device, as well as
date/time stamp, IP address, your computer (e.g., the make, model, settings,
and specifications, including but not limited to your CPU speed, connection
speed, browser type, operating system, device identifier). While using our Services, you may also transmit your communication preferences, your
physical location, your demographic information (e.g., your age, marital
status, ethnicity/race, and gender), and other information. All of this is “Personal Data,” which
can be used to personally identify you.
Additionally, if you choose to
access, visit, and/or use any third party social networking service(s)
that may be integrated with our Service, we may receive your Personal Data and
other information about you and your computer, mobile, or other device that you
have made available to those social networking services, including information
about your contacts on those services. For
example, some social networking services allow you to push content from our
Service to your contacts or to pull information about your contacts
so you can connect with them on or through our Service. Some social networking services also will
facilitate your registration for our Service or enhance or personalize your
experience on our Service. Your decision
to use a social networking service in connection with our Service is voluntary.
However, you should make sure you are
comfortable with the information your third-party social networking services
may make available to our Service by visiting those services’ privacy policies
and/or modifying your privacy settings directly with those services.
3.
How we use information about
you
For Legitimate
Interests. Athlon uses information collected by
clickstream data collection, web pixels, and cookies to store your preferences,
improve website navigation, make personalized features and other services available to you, compile and
analyze aggregate statistics and trends, and otherwise help administer and
improve the Services. We may identify
you from your Personal Data and merge or co-mingle Personal Data and
Non-Personal Data, for any lawful business purpose. Where you provide registration information,
cookies can also be used to identify you when you log onto the Services or
portions of the Services. Except as
otherwise stated, we may use information we collect from you for the legitimate
business purpose of providing our Services to you, including, but not limited
to:
· to
administer the Services
· to
help diagnose problems with our servers
· to
customize our Services to your preferences
· to
communicate information to you (e.g., new features, products, or services)
· to
check on your account status
· to
improve our Services
· to
work with our service providers who perform certain business functions or
services on our behalf and who are bound by contractual obligations consistent
with this Privacy Policy
· to
show you content and sponsored messaging based on geographic location information
from you and/or your computer, mobile, or other device
· to
prevent or investigate fraud (or for risk management purposes), or to comply
with a legal obligations, court order, or in order to
exercise our legal claims or to defend against legal claims
· to
conduct aggregate analysis and develop business intelligence that helps us to
enhance, operate, protect, make informed decisions and report on the
performances of our Services
· for
other purposes identified to you and as requested by you (please note that you have the right to withdraw your
consent to such use at any time by contacting us via the information below)
With
the Consent of a Data Subject within the European Union. If we have obtained your
consent, we may also use your information:
· to share your information with our corporate parents,
subsidiaries, other affiliated entities, and associated entities for the
purposes described in this Privacy Policy
· to
send e-mail and postal mail to provide you with updates and news
· to
process any request you make
· to
process any commercial transaction, including but not limited to fulfilling an
order or subscription request
· to
process your Personal Data as described throughout this Policy
· to
process your Non-Personal Data as outlined as described throughout this Policy
Performance of
a Contract. If you have agreed to our terms of use, or
other terms of service, and you have created an account, purchased merchandise,
signed up for a subscription, or entered into a contest or sweepstakes, we may
also use your information:
· to
establish your account to use the Services
· to
validate your username, e-mail, password, and/or other login credentials
· to
respond to your requests
· to
provide you with merchandise you have requested
· to
fulfill your subscription purchase(s)
· to
notify you of your contest or sweepstakes results
· to
send you e-mail and postal mail supplying you with the most recent service information or
to send you information about your order (e.g., order confirmations, shipment
notifications, etc.)
· to
notify you of any changes to relevant agreements or policies
In each case, we may use third‐party e‐mail providers to deliver
these communications to you.
4.
Sharing Personal Data with third parties
We may sell or share
information about you and your computer, mobile, or other device, including
without limitation, your Personal Data, with our parent, subsidiaries, and
affiliates and with carefully selected companies who we think may offer
services and/or products that may be of interest to you. Additionally,
we may use, transfer, assign, sell, share, and
provide access to your Personal Data and other information about you and your
computer, mobile, or other device that we receive through third-party social
networking services. We may use, transfer, sell, and share your
and Non-Personal Data, aggregated with other users’ Non-Personal Data, for any
lawful business purpose, such as analyzing usage trends and seeking compatible
advertisers, sponsors, clients, and customers.
In addition, as our
business changes, we may buy or sell various assets. In the event all or a portion of the assets
owned or controlled by us, our parent or any subsidiary or affiliated entity
are sold, assigned, transferred or acquired by another company, the information
from and/or about our Service users may be among the transferred assets.
Athlon may also share Personal Data it collects
with any third party or outside mailing list, in the following circumstances: (a) to satisfy any applicable law, regulation, legal process, subpoena or
governmental request; (b) to enforce this Privacy Policy and/or the Terms of Use, including investigation of
potential violations thereof; (c) to detect, prevent, or otherwise address
fraud, security or technical issues; (d) to respond to claims that contact
information (e.g. name, e-mail address, etc.) of a third-party has been posted
or transmitted without their consent or as a form of harassment; (e) to protect
the rights, property, or personal safety of Athlon, its users, or the general public; (f) for purposes of health,
safety and other matters in the public interest ; (g) by virtue of undergoing any change in control, including in connection with corporate
restructuring, sale or assignment of assets, merger, divestiture, and other
changes of control or financial status, in which case we will require the
recipient to use such information in accordance with this Privacy Policy; (h) to Athlon’s affiliates, successors, and
agents/representatives (for example, consultants), which are required to treat
the information in accordance with this Privacy
Policy; or (i) pursuant
to your explicit approval prior to the disclosure.
5.
Third-Party Service Providers
We use third-party service
providers to help us operate our Services, who may collect, store, and/or
process the information detailed herein. We allow access to our database by third parties that provide us
with services, such as technical maintenance, market research, community and
forums management, auction services, and shopping, personal/job search, and
other classified ads functionality, but only for the purpose of and to the
extent necessary to provide those services.
If you choose to purchase merchandise, products, and/or services on
or through features on the Service, we may forward your information to third
parties for services such as credit card or other payment processing, order
fulfillment, credit pre-authorization, and address verification. There are also times when you provide
information about yourself to us in areas of the Service that may be managed or
participated in by third parties. In such cases, the information may be used by
us and by such third party(ies), each pursuant to its
own policies. We may also provide your
information to our advertisers, so that they can serve ads to you that meet
your needs or match your interests.
Athlon
uses commercially reasonable efforts to engage with third parties that post a
privacy policy governing their collection, processing, and use of Non-Personal
Data and Personal Data. While we may seek to require such third parties to follow
appropriate privacy policies and will not authorize them to use this
information except for the express purpose for which it is provided, and you
agree that we do
not bear any responsibility for any actions or policies of third parties.
Google
Analytics. We have enabled Google Analytics to collect data about
our traffic through the use of Google advertisements and other anonymous
identifiers. We use Google Analytics
cookies and other cookies to compile data to better understand users and
provide users with a more tailored experience. You can opt out of Google Analytics by visiting Google’s Opt-Out Browser Add-on
website here, https://tools.google.com/dlpage/gaoptout/.
Google
AdX. We use Google AdX to
help with managing many of our revenue sources related to online display
advertising inventory and allows us to buy and sell ad space on or relating to
our Service(s).
You can view Google AdX’s privacy policy at https://support.google.com/adxbuyer/answer/
1325008?hl=en.
Google
AdSense. Our Service(s)
utilize Google AdSense to promote and
manage advertising on those Service(s) tailored to our content and audience.
The privacy policy for Google AdSense can be reviewed at https://termsfeed.com/blog/privacy-policy-google-adsense/.
AOL. We use AOL’s software platform for digital
advertising personalization across our Service(s),
including brand integration and analysis of advertising trends, to create a
positive experience with our Service(s)for
desktop, mobile, and tablet users. AOL
Advertising’s privacy policy can be found at https://privacy.aol.com/legacy/index.html.
Sharethrough. Sharethrough’s advertising software is utilized on our Service(s)to
manage native ad strategy including sales, delivery, and management. You can review Sharethrough’s
privacy policy at https://platform-cdn.sharethrough.com/privacy-policy.
ZergNet. 7hops.com,
Inc., doing business as ZergNet, is used in
contextual advertising, such as ad and article recommendations and sponsored
links. ZergNet’s
privacy policy can be found at https://www.zergnet.com/privacy.
AddThis. AddThis
is a social bookmarking service that can be used for advertising analysis and
integrated into a website with the use of a web widget. You can view AddThis’
privacy policy at http://www.addthis.com/privacy.
Quantcast. Quantcast
specializes in AI-driven real-time advertising audience feedback and
measurement. By placing tags on
websites, blogs, videos and widgets, the firm measures metrics such as audience
age and gender makeup, areas of interest and type, length and frequency of
their engagement with certain types of content. Quantcast’s privacy
policy can be reviewed at https://www.quantcast.com/privacy/.
YouTube. We
use YouTube to deliver video content through our Service(s). You
can learn more about YouTube’s data collection practices through its privacy
policy, which is available at https://support.google.com/youtube/answer/7671399?p=privacy_guidelines&hl=en&visit_id=1-636628128110092664-2082382643&rd=1.
Facebook. We use Facebook’s conversion tracking pixel and
retargeting service(s) to monitor users who are redirected to the Service(s)after clicking on a Facebook ad. This allows us to monitor our ads and their
effectiveness, as well as to provide advertisements to users for products
according to their interests. Facebook
explains conversion tracking on its website [https://www.facebook.com/business/a/online-sales/conversion-tracking], and Facebook explains its use of Cookies and
other storage technologies, as well as how to control Facebook’s use of
Cookies, on its site here [hyperlink: https://www.facebook.com/policies/cookies/]. You can
access Facebook’s privacy policy at https://www.facebook.com/policy.php.
Twitter. We use Twitter’s widget to facilitate
connection between Your Twitter account the Service(s).
Twitter receives data based on this widget. For information about Twitter’s Privacy
Policy, visit its website [https://twitter.com/privacy?lang=en] or learn about Twitter’s “Tailored
Suggestions,” here [https://support.twitter.com/articles/20169421].
Other
Third-Party Services. In addition to the applications listed above,
we use other third-party services
to obtain, track, and store user information. By way of example, we use a Customer Relations Management
(CRM) software to manage customer data and information. We also use a
third-party software to collect information from your browser and computer
device in order to capture and analyze user behavior on our Service(s). The software allows us to track and monitor
such actions as clicks, taps, and scrolling behavior. From time to time, we will use additional
content or applications on our Service(s) that are served by
third-parties, including advertisers, ad networks and servers, social media
websites, content providers, and application providers. These
third parties may use cookies alone or in conjunction with web beacons or other
Internet tracking technologies to collect information about you when you use
our Site. The information they collect
may be associated with your Personal Data or they may collect information,
including Personal Data, about your online activities over time and across
different websites and other online services.
We do not control these third parties’
tracking technologies or how they may be used. You can learn more about opting
out of third-party vendors’ use(s) of cookies by visiting the “Network Advertising Initiative”
website [http://www.networkadvertising.org/choices/]. You may also visit other websites, such as http://www.aboutads.info, for more information.
6.
How Personal Data is
protected
Athlon
takes reasonable steps online and offline to safeguard the Personal Data that you
provide to us, including Secure Sockets Layer (SSL) encrypted connections
(HTTPS) to the web site(s) on our Service(s), secure multi-tiered firewalls,
and portions of your data may also be encrypted on our storage server for
additional security.
Nonetheless, it
is common knowledge that transmission of information via the internet is not
wholly secure, and we cannot guarantee the security of your Personal Data, or
any other information, transmitted to or through any of our Service(s). Any transmission of Personal Data, or other
information, is at your own risk. By
using our Service(s), you
acknowledge and accept these risks. As a result, we cannot
guarantee or warrant the security of any information you disclose or transmit
to us or that are otherwise provided to us and we cannot be responsible for the
theft, destruction, or inadvertent disclosure of information. It
is your responsibility to safeguard any passwords, ID numbers, or other special
access features associated with your use of the
Service(s). Any transmission of
information is at your own risk. By
using our Service(s), you acknowledge and accept these risks.
Please notify us immediately at [email protected] if you become aware of any
unauthorized use of your password or account or any other breach of Service
security or of this Policy. If our security system is breached, we will
notify you of the breach only if and to the extent required under applicable law.
7.
Your
choices, access, and rights to your Personal Data
You may change, edit, update, or
delete the information you provided, when you set up your account through our
Service(s), through your account settings.
You may also request the deletion of this information by sending an
e-mail to [email protected].
In certain jurisdictions, you may also
have the following rights and options with regard to accessing, reviewing,
correcting, and updating your Personal Data, as well as how we use and disclose
your Personal Data:
Right
to Access. We respect your
right to access and control your information, and we will respond to requests
for information and, where applicable, will correct, amend, or delete your Personal
Data.
·
How
to Access Your Personally Identifiable Information.
You may choose to access or update Personal Data, by logging into the account
you have created with our Service(s), if applicable.
· Access to Personal
Data. You may choose to access your Personal Data by
contacting us and requesting access, a process which shall include our identity
verification procedures. Before providing data to you, we will ask for
proof of identity and sufficient information about your interaction with us so
that we can locate any relevant data. We may also charge you a fee for
providing you with a copy of your data (except where this is not permissible
under local law).
Updating
Communications Preferences (Opt-Out) and Unsubscribing. You may choose to
receive promotional offers, newsletters, and similar communications from us
regarding products and services of Athlon
and our affiliated organizations. You may opt out of receiving such
communications from us by communicating your preferences to us at [email protected],
or in the case of e-mails, by
following the unsubscribe instructions contained in the
applicable e-mail.
Right
to Rectify — Correction and Deletion. In some jurisdictions, you have the right to correct
or amend your Personal Data if it is inaccurate or requires updating. You may also have the right to
request deletion of your Personal Data; however, this is not always possible
due to legal requirements and other obligations and factors. Remember
that you can update your account information by contacting us at [email protected].
Right
to Erasure / Be
Forgotten. You may request
that we delete your Personal Data in certain circumstances, such as if holding
the Personal Data is no longer necessary or if part of your Right to Object (below). Please note that if you request erasure of
your account, Athlon, in complying with your request, shall also delete any and
all research data that has been submitted to us through our Services. It is
your responsibility at all times to ensure that you are in compliance with all
applicable rules, policies, and regulations at the institutional,
administrative, and federal levels regarding retention of research data, including,
but not limited to, United States regulations governing retention and disposal
of research records.
Right
to Object. You have the
right to object to the user of Personal Data for direct marketing uses,
scientific uses, or historical research.
If
you do not wish to have your Personal Data shared with third parties, contact
our Data Protection Officer as described at the end of this document. If you do not wish to receive future
commercial messages from us, simply follow the unsubscribe instructions
contained within the message you receive. (But note that you may continue to
receive certain communications from us, such as transactional or relationship
messages, and/or messages about your account/profile).
Right
to Restrict Processing. You have the right to request that we stop
processing your Personal Data.
Right
to Data Portability. You have the right to request that we provide
your Personal Data for the purpose of sharing it with another service provider (through a secure
process).
Filing
a Complaint. If you are not satisfied with how we manage your Personal
Data, you have the right to make a complaint to a data protection regulator. A
list of National Data
Protection Authorities can be found here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.
8.
Retention
We will
retain Personal Data for the period necessary to fulfill the lawful purposes
outlined in this Privacy Policy unless a longer retention period is required or
permitted by law.
9.
Access
from Outside the United States
If you are visiting the Services from outside the United
States, please be aware that Personal and Non-Personal Data is transferred to,
stored in, and processed in the United States.
10.
Data
Protection Officer
Please
see below for information regarding our appointed Data Protection Officer.
If you
have an inquiry regarding your Personal Data, pursuant to the rights listed in
the preceding section (above), please send your message to the following:
Parade
Attention: Data Protection Officer for Parade.com
2451 Atrium Way
Nashville, TN 37214
USA
E-mail: [email protected]
11.
Links
to third party sites
Our
Service(s) may contain links to other sites that are not
operated by us.
If you click on a third-party link, you will be directed to that third
party’s site. Such
links do not constitute an endorsement by Athlon of those other websites, their
content or services,
or the persons or entities associated with those websites. This Privacy Policy
does not apply to third-party websites. We have no control over, and assume no
responsibility for, the content, privacy policies, or practices of any
third-party sites or services. We
encourage you to review the privacy policies and terms of all third-party
websites or services
that you may visit.
12.
Applicability of the Children’s Online Privacy Protection
Act
We do not sell products or services for purchase by anyone under the
age of thirteen (13). In accordance with the Children’s Online
Privacy Protection Act (“COPPA”), we will
never knowingly request or solicit Personal Data from anyone under the age of
thirteen (13) without verifiable parental consent. In the event that we receive actual knowledge
that we have collected such Personal Data without the requisite and verifiable
parental consent, we will delete that information from our database as quickly
as is practical. We reserve the right to request proof of age at any stage so that we can
verify that minors are not using the Service(s).
13.
Your
California privacy rights
California
Civil Code Section 1798.83 permits users of the Service(s) who
are California residents to request and obtain from us a list of what Personal
Data (if any) we disclosed to third parties for direct marketing purposes in
the preceding calendar year and the names and addresses of those third parties. Requests
may be made only once a year and are free of charge. Under Section 1798.83,
California residents are entitled to request and obtain such information, by
e-mailing a request to [email protected].
14.
Changes to the Privacy Policy
As
stated above, we will make changes to this Privacy Policy from time to time. It
is our custom to provide notification on this page when we make material
changes. The date that this Privacy Policy was last revised is
identified at the top of the page. You
are responsible for ensuring that you periodically visit our site(s) or Service(s) and
this Privacy Policy to check for
any changes.
15. Contact information
If you have any questions or comments
concerning this Privacy Policy, you
may contact our representative(s) with the following information:
Waller Lansden
Dortch & Davis, LLP
511 Union Street, Suite 2700
Nashville, TN 37219
USA
Attention: Julian L. Bibb, Esq.
E-mail: [email protected]